Sinequa | Connect to knowledge
Context
With a circulation of 180,000 copies daily, El Watan is the leading daily French Algerian newspaper. Since its launch in 1990, El Watan is at the service of its readers and recognizes the need to disseminate information through new media like the Internet. Its website is launched in 1997. This is the first Algerian press site online.

El Watan has also become a forum for debate and reflection for Algerian intellectuals and a permanent forum for discussion on issues of democracy and economic and social issues in the country.
Objectives
In this context, El Watan has undertaken a strategic project to strengthen its strategic loyalty of the readership. The daily wishes to offer its users quick and easy access to articles and archives and allowing access to publications of the day in plain text, image or video. El Watan publishes 120 to 200 articles per day.

The search engine on its site provides responses based on the meaning of content and refines or directs readers to other articles on the same subject, while offering the reader the possibility to comment on the content. A multilingual semantic search engine was chosen as the best approach to achieve the objectives of El Watan.
Benefits
Since the implementation of the Sinequa search engine, the number of requests on the web site has increased considerably, forcing El Watan to install a second server.

Traffic on the website is increasing and generating significant advertising revenue. Thanks to the relevance of the search engine and comments to content, the website is well positioned to become a real forum for debate and reflection for all Algerian intellectuals.
Testimonial
"The Sinequa search engine plays a strategic role in ensuring the success of our newspaper and connecting our readers with the content that matters to them. This forms a vital part of strategy to satisfy the needs of our readers around the world," said Fatima Bendriss, Head of Documentation and Internet, El Watan. “The increase in readers coming to the site has enabled us to maintain our advertising revenue.”

Other customers include:

 Financial Services & Insurance
Agefi.fr
AMF
Coface
Cofinoga
LCF Rothschild
MMA
 Industry
Andra
Arkema
Bouygues Construction
EADS
Eurocopter
Groupe LACTALIS
Lancôme
Materis Paints
MDBA
Mitsubish Research Institute
Pernod Ricard
Saint-Gobain
Total
 Services
AtosOrigin
Europ Assistance
EuroPages
Expedia
Groupe BPI
Henner
International Chamber of Commerce
ITFacto
Nomination
 Telecommunications
B Line
Comcast
Noos
Orange LAB
Orange UK
SFR
SonaEcom
SureWest
T Mobile
Telefonica
Transcom
Verizon
Wanadoo
 Media
Bayard
Courrier International
Echo Communication
EDP Sciences
El Watan
Encyclopedia Universalis
La Nouvelle République du Centre-Ouest
La Provence
La République du Centre
La Revue Fiduciaire
Le Figaro
Le Midi Libre
Le Monde
Le Télégramme
LesEchos.fr
Lexio
L'Equipe
L'Est Républicain
L'Express - L'Expansion
L'Humanité
Ouest France
Over-Blog
Psychologies
Radio France
RFI.fr
Télérama
Tele2
Vers L'Avenir
Wedia
Wikio
 Retail
Cdiscount
Expedia
Gedimat
Leroy Merlin
L'Oréal
Rue du Commerce
 Public Sector
Chambre de Commerce et de l'Industrie de Paris
Conseil Général 77
Cridon Lyon
Cridon Ouest
Culture.fr
La Cour des Comptes

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