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| Pernod Ricard is No. 2 worldwide in wines and spirits, No. 1 in many countries. Since its creation in 1975, Pernod Ricard has had very strong growth, both organically and through acquisitions.
Strongly implanted on all continents, Pernod Ricard intends to pursue its international development policy based on its decentralized organization and its portfolio of premium brands.
In this context, it is important to those responsible for marketing and procurement of newly acquired companies to be able to promote and deploy new brands through the international network of group entities and to locally commercialize the group’s existing international brands.
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| To enable international brand managers and local teams to go-to-market fast, it is important to provide key information on product and packaging guidelines.
For this, it is crucial to be able to:
• Rapidly access all sources of information regardless of data format, language, systems and applications
• Ensure compliance with access control rules, without having to modify existing mechanisms and best practices
• Immediately and securely find existing relevant information through console specific profiles for different users
• Enable users to dynamically navigate and filter information according to their profile and specific needs. For example, to identify elements listed in context such as people, products, partners, regions, brands and other relevant entities.
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| The deployment of Sinequa CS:
• Seamless integration of newly acquired entities
• Leveraging best practices and knowledge of brand packaging
• Ensuring compliance and enforcement of best practices
• Identify ‘experts’ by brand, product, region, etc.
This leads to a rapid professionalization of subsidiaries, optimization of existing resources and an acceleration of necessary brand marketing and promotion to maintain Pernod Ricard’s leadership.
