INFOMIL, a subsidiary of E.LECLERC, selects SINEQUA to facilitate consumer choice in Group stores

janvier 15, 2012

Sinequa Business Search answers consumer questions, from the fuzziest to the most precise, and proposes relevant product references.

Paris, 15 December 2011 - Sinequa, a leader in business search, announces that its Sinequa Business Search solution has been selected by Infomil, a subsidiary of the E.LECLERC group, to facilitate customer product searches on the Internet and on interactive terminals inside Sinequa stores.

The linguistic and semantic capacities of Sinequa Business Search enable better understanding of questions by consumers and aisle managers. Even when confronted with spelling mistakes, the search engine will come up with an answer (For example, if someone types "Tschaikowski" or another personal phonetic variation, the system will understand that the word to look for is "Tchaikovsky.").

A specific search structure
All product references are structured and stored in a database, which is indexed by the Sinequa search engine. The engine translates fuzzy search questions into precise SQL queries. This is very different from using linguistic and semantic capabilities to analyze very diverse contents to find the most relevant answers.

"With Sinequa Business Search, we offer consumers and aisle managers quick, flexible access to the products of their choice. We could even say that we guide them from a vague idea to a specific product. Merely adding an interface layer on top of SQL queries to search in our product database would not have provided the same level of flexibility and user service," explains Denis Dargelos, Design and Development Manager at Infomil.

Better access to cultural and food products
In a first project, Infomil asked Sinequa to index the contents of Amanda, its back-office tool for managing cultural products. Now, consumers and aisle managers can query the entire set of product references from computers, mobile devices and information terminals in stores.

Structured auto-completion to support customers
To react as quickly as possible to customer questions, Sinequa ES V8 features intelligent and structured auto-completion while users are typing. Instead of a straight list of terms, users are presented with a list of results that is structured according to categories of concepts, people's names (like authors or composers), locations, brand names, etc. The aim is to lead them to their choice with two or three clicks.

Volumes
For the various Infomil projects, tens of thousands of documents and database records have been indexed.


About Infomil, a subsidiary of Mouvement E.Leclerc
Infomil is a company that works primarily with Mouvement E.Leclerc for the design, development and marketing of software, IT service offers and the marketing of IT equipment. Since 1994, Infomil combines expertise, innovation and reactivity in the design and implementation of point of sales solutions and sales strategy.

About Sinequa

Sinequa tames information complexity in large international organizations with a customizable and context-sensitive business search solution that helps companies make sense of large heterogeneous data sets and derive value from them.

Built on twenty-five years of experience in linguistic research, Sinequa Business Search combines semantic and statistical analysis for more relevant results. The software sifts information from structured applications, unstructured and social content, documents or Web content to discover hidden correlations, thereby improving and accelerating information access "from ask to act."

Sinequa scales its solution to manage tens of thousands of users and billions of documents and database records. Its powerful, efficient architecture and standard connectors to most enterprise applications and data sources eliminate the usual headaches of time-consuming implementation, complex integration and expensive infrastructure requirements. More than 250 of the world's largest and most information-intensive organizations, including Credit Agricole, Siemens, EADS, Mercer and Atos, rely on Sinequa to put critical business information at their employees' fingertips.

www.sinequa.com


Press Contact:

Meiji Communication
Sandra Labérenne
slaberenne@meiji-communication.com
06.43.19.13.88