About Scott.

Scott Parker serves as Sinequa's director of product marketing. He helps organizations leverage the power of intelligent search to extract valuable insights from enterprise content and data.
How to adopt a solid knowledge management strategy?

How to adopt a solid knowledge management strategy?

Your first day on a new job offers a great opportunity to understand knowledge management (KM). You get to work and observe that everyone just seems to know what the company ...

Customer Data

Insight engine helps integrate and operationalize your wealth of Customer Data

B2B customer support teams help organizations maximize the value of the products and services they’ve purchased. However, these individuals may be responsible for handling customers and products that range from the ...

search-software

Search software: How B2C habits have changed our B2B expectations

The comedian Steven Wright once famously quipped, “I walked halfway across Texas looking for my dog. It turned out he was right behind me.” Wright didn’t know it, but he was ...

How Cognitive Search Can Help Your Enterprise Become Information-Driven

How Cognitive Search Can Help Your Enterprise Become Information-Driven

Without intelligent search tools, organizations can end up drowning in data but thirsting for insights. According to a McKinsey report, enterprise employees spend 19 percent of their work week searching for ...

Natural language understanding: the secret to content analysis

Natural language understanding: the secret to content analysis

Computer scientists have been trying to get computers to understand natural, human language since the 1960s. As wave after wave of brilliant innovation synergized with increases in computing power, the idea ...

analytics-platform-unstructured-data

From data to insight: the time has come for the enterprise analytics platform

MBA graduates of a “certain age” will relate to the challenge of plowing through page after page of seeming extraneous information in a case study—planted by the teacher to throw you ...

Inside Enterprise Search: The Search Index

Inside Enterprise Search: The Search Index

Large enterprises and organizations collect an enormous amount of content and data, each day adding new pieces to the stockpile. More than 80% of that data is unstructured, scattered, and siloed ...

If Data Is the New Water, Here's How to Tap that Well

If Data Is the New Water, Here's How to Tap that Well

When analysts and the media talk about data, it’s always as a problem that needs rapid resolution. There is breathless coverage about the 5Vs of big data. We learn that it’s ...

Large business: Why do you need a secure search engine?

Large business: Why do you need a secure search engine?

The enterprise search engine is an essential tool for employee productivity and organizational effectiveness. The technology must be secure, however. Indeed, the very act of deploying an advanced search engine can ...

Data Access: Creating Real-Time Insight from Your Vast Data Wealth

Data Access: Creating Real-Time Insight from Your Vast Data Wealth

It’s no secret that organizations are awash with information. Yet data access issues bedevil business teams, who want to use high quality, accurate, up-to-the-minute information for customer experience initiatives, process optimization, ...

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