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Research and Innovation: How Search-Powered GenAI Speeds Up Time to Market and Cuts Costs

Posted by Charlotte Foglia

In today’s competitive world, businesses need to get products to market faster while keeping costs low. Generative AI (GenAI) has emerged as a game-changer, offering tools to accelerate research, streamline processes, and reduce expenses. Companies in industries such as healthcare and manufacturing are now using search-powered GenAI to improve innovation cycles, gain deeper insights, and boost efficiency.

This article will explore five key ways GenAI, particularly when integrated with advanced search platforms, is reshaping research and innovation. We will also look at real-world data and examples to demonstrate its impact.

Speeding Up Knowledge Discovery with Search-Powered GenAI

One of the most time-consuming aspects of research is knowledge discovery. Researchers often have to comb through massive amounts of data, such as scientific publications, patents, and internal records, to find relevant information. GenAI drastically reduces this time by rapidly scanning and organizing large datasets, making it easier to uncover actionable insights.

For instance, in the pharmaceutical industry, companies spend years reviewing literature and conducting clinical trials before a drug hits the market. Using GenAI, they can automate much of the literature review process and predict possible outcomes, saving valuable time and money. In fact, a study published in ScienceDirect highlighted how AI is used in drug development to identify promising compounds and shorten drug discovery timelines.

Moreover, according to Deloitte, 80% of R&D data in life sciences is unstructured. This means vast amounts of valuable information, such as patient records, trial results, and medical imaging, remain underutilized. Search-powered GenAI tools can structure this data, making it easier for researchers to find relevant insights and move forward with their projects more quickly.

By accelerating the discovery process, GenAI helps pharmaceutical companies reduce their research time by as much as 30%, translating into millions in savings and getting life-saving drugs to patients faster.

Enhancing Collaboration Across Disciplines

Collaboration across disciplines is essential for innovation. However, with so much specialized knowledge spread across different domains, it can be challenging to work together effectively. GenAI is helping bridge these gaps by providing a unified platform for accessing and sharing information.

In industries like healthcare and life sciences, interdisciplinary research is crucial. New treatments often require input from medical researchers, biologists, data scientists, and regulatory experts. AI-powered search platforms like Sinequa’s bring together information from diverse fields, enabling teams to collaborate more efficiently. For example, Sinequa’s platform is used by leading pharmaceutical companies to streamline cross-departmental research, allowing teams to locate relevant data from various sources in seconds​.

An example from Sinequa’s work with a global pharmaceutical firm shows how AI-powered search tools helped teams identify relevant patents and research studies, significantly speeding up the development of new treatments. By enabling seamless access to information, GenAI reduces duplication of efforts and cuts down on the time required to achieve breakthroughs​. This increased collaboration can accelerate innovation timelines by up to 40%, allowing companies to bring products to market faster and more cost-effectively.

Reducing R&D Costs Through Predictive Insights

One of the largest expenses in research and development (R&D) is trial and error. Traditionally, teams test many different approaches before finding a viable solution. GenAI minimizes this by offering predictive insights based on past data, reducing the need for expensive trial phases.

In pharmaceutical R&D, for example, companies typically spend billions on drug trials that ultimately fail. GenAI helps predict which compounds are most likely to succeed before they even enter clinical trials. According to EPAM’s analysis of generative AI in healthcare, AI algorithms can forecast drug efficacy with up to 80% accuracy, allowing companies to focus only on the most promising candidates​.

Sinequa’s AI-powered search platform takes this a step further by allowing users to not only identify promising compounds but also predict potential roadblocks, such as regulatory hurdles. This predictive capability has helped pharmaceutical companies reduce the number of trials they need to conduct and lower their overall R&D costs.

On average, predictive AI tools can reduce the cost of drug development by 20-25%, a substantial saving in an industry where developing a new drug can cost up to $2.6 billion.

Personalizing Innovation Through Data-Driven Decisions

Generative AI’s ability to process and analyze vast amounts of data in real time enables organizations to make more informed decisions, customizing their innovation strategies to meet specific market needs. This kind of personalized innovation is particularly important in industries such as consumer goods and healthcare, where customer needs and market conditions change rapidly.

For example, AI-driven insights are being used in the tech and consumer goods industries to develop personalized products and services. Companies can now analyze customer preferences, trends, and feedback to design products that align with what the market demands from the start. This eliminates the need for costly post-launch adjustments, saving both time and money.

A real-world case study from Sinequa shows how their platform helped a global healthcare company refine its research strategies. By analyzing internal data along with market trends, the company could prioritize innovations that met both regulatory standards and consumer expectations, significantly reducing time to market​.
In the tech industry, companies that use AI-driven personalization see a 30% faster product launch cycle, along with a 20% reduction in post-launch fixes. This ensures that companies can get products to market faster while avoiding costly mistakes.

Streamlining Regulatory Compliance and Documentation

Regulatory compliance is one of the most challenging aspects of innovation, particularly in highly regulated industries like pharmaceuticals and aerospace. Generative AI can help streamline this process by automating much of the compliance documentation and ensuring that companies meet regulatory requirements more efficiently.

In the pharmaceutical industry, for example, compliance delays can add years to the development of new drugs. AI tools like Sinequa’s help companies automate the generation of regulatory reports, ensuring that they meet all legal requirements with minimal manual input​. This not only speeds up the approval process but also reduces the risk of costly errors that can lead to delays.

According to Deloitte, Generative AI systems are now being used to streamline the submission of data to regulatory bodies like the FDA, reducing approval times by up to 25%. This has the potential to save pharmaceutical companies millions in fines and other costs related to non-compliance​

How Sinequa’s AI-Powered Search Platform Unlocks Research & Innovation Potential

Sinequa’s AI-powered search platform offers an all-in-one solution designed to support research and innovation efforts across industries. By combining natural language processing (NLP), machine learning (ML), and advanced search capabilities, Sinequa helps organizations process large amounts of both structured and unstructured data to uncover critical insights in real-time.

Key Benefits of AI-Powered Search Platform:

  • Unified Data Access: Sinequa integrates data from various sources, giving researchers a single platform to search for and access critical information. This reduces the time spent on locating data and enhances collaboration across departments​.
  • Advanced Data Processing: Sinequa’s AI algorithms process complex datasets at lightning speed, enabling faster knowledge discovery and decision-making. This capability is particularly useful in industries like life sciences, where data complexity can slow down research​.
  • Scalability and Flexibility: Sinequa’s platform is scalable, allowing organizations to handle vast datasets as they grow. Whether it’s a small biotech startup or a large global firm, the platform adapts to the size and scope of the organization’s research needs​.
  • Regulatory Compliance Support: Sinequa also helps companies meet regulatory requirements by making regulatory data more accessible and easier to manage. This is essential for industries like healthcare, where delays in compliance can significantly impact time-to-market​.
  • Customizable Search Experience: Researchers can tailor search queries to their specific needs, ensuring they get the most relevant results. This helps streamline the research process and reduces the time wasted on irrelevant data​.

By combining generative AI with advanced search technology, Sinequa enables companies to innovate faster, reduce R&D costs, and bring products to market more efficiently.

Conclusion

Generative AI is revolutionizing the way research and innovation are conducted. By speeding up knowledge discovery, enhancing cross-disciplinary collaboration, offering predictive insights, personalizing innovation, and simplifying regulatory compliance, GenAI is helping companies reduce time to market and lower costs. Tools like Sinequa’s AI-powered search platform play a key role in this transformation, offering powerful capabilities to support organizations in their pursuit of faster, more efficient innovation. As GenAI adoption grows, its impact on the research and development landscape will only continue to expand.

About Sinequa

Sinequa transforms how work gets done. Sinequa’s Assistants augment your company by augmenting employees with a knowledgeable, accurate, secure work partner so they are more effective, more informed, more productive, and less stressed.

Best of all, Sinequa Assistants streamline workflows and automatically navigate the chaotic enterprise information landscape, so that employees can skip the grind and focus on doing the kind of work that makes the most impact. Sinequa’s Assistants achieve this by combining the power of comprehensive enterprise search with the ease of generative AI in a configurable and easily managed Assistant framework, for an accurate, traceable, and fully secure conversational experience. Deploy an out-of-the-box Assistant or configure a tailored experience and specialized workflow to augment your people and your company.

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